By Suhler & Associates Published on .

To add to the gloomy predictions, Veronis, Suhler & Associates forecasts spending in most media will drop in 2001. On the upside, the U.S. public is a big media consumer, and the media merchant bank bets growth rates will come back in 2002 as the economy recovers. Veronis Suhler's projected change in U.S. ad spending: -1.1% in 2001, +6.9% in 2002, +6.3% in 2003, +7.3% in 2004 and +5.6% in 2005. What a difference a year makes. Veronis Suhler's now-scrubbed predictions made near the end of the boom one year ago: +8.1% in 2001, +8.9% in 2002, +7.6% in 2003, +8.3% in 2004.
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