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In the middle of the U.S. economic slowdown, agency holding companies have appealed to Wall Street by emphasizing how their revenue increasingly comes from outside the U.S. As part of his recent spending predictions, Universal McCann forecaster Robert Coen noted that while Japan and the U.K. will also experience similar slowdowns, other overseas markets are set to grow at a much faster rate than the U.S. While Mr. Coen slashed his 2001 forecast for U.S. ad spending growth to 2.5% from 5.8%, he only trimmed his rest-of-world growth rate forecast to 5% from 6.5%.
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