New TV ads for Seville

Published on .

General Motors Corp. Cadillac division Jan. 15 broke the first of three TV spots launching the 1997 Seville STS. The ads are part of an estimated $50 million campaign from D'Arcy Masius Benton & Bowles, Troy, Mich. The new tag: "The power is yours." The spots each feature a TV star, Dennis Franz ("NYPD Blue"), Christine Baranski ("Cybill") or Damon Wayans ("In Living Color"), in humorous vignettes with drivers of luxury imports.

Copyright January 1997, Crain Communications Inc.

Most Popular
In this article: