How the past year's events will affect ad buyers and sellers.
New World strategies
The Murdoch/Perelman pact shakes the planning process.
Youth is served
.*.*.on network TV. But there might not be enough viewers to go around.
Respect your elders
Where are the older TV viewers? Look all around the dial.
Cable's trial run
How O.J. Simpson helped a medium's ratings, ad fortunes.
The two new nets
WB and UPN boldly try to go where no broadcast network is going now.
The syndication squeeze
More ad dollars and fewer time slots means more pressure on shows.
New series outlook
Buyers take their first crack at predicting this fall's new hits.
Edited by Junu Bryan Kim, Advertising Age.
Designed by Jack McCarthy, Electronic Media. On the cover (clockwise from top left): DreamWorks SKG; "E.R."; O.J. Simpson (Wide World Photos); Rupert Murdoch (David Hittle); "The X-Files."