Salas Cleaners: "Salas Cleaners"
Ornelas & Associates, Dallas
Creative director: Maricio Castro
Art director: Alex Arellano
Copywriter: Gabriel Puerto
Production company: Stone Core Film
This gleefully low-budget spot for a dry cleaners features a shot of suit-clad man taking out the garbage. Once he deposits the garbage on the curb, he finds himself trailing a swarm of flies from the dump back into his suburban home. Fade back to the title cards: "Dirty clothes? Salas Cleaners." The visual humor works in any language, and the message is quite clear.