TV: Soft drinks

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Coca-Cola Co.'s Sprite: "Tenis"

Lapiz, Chicago

Creative director: Priscila Aviles

Art director: Ed Bono

Copywriter: Ed Tua

Production company: La Banda Films

The spot continues the style and attitude of Sprite's "Obey Your Thirst" campaign but adds a culturally relevant spin.

Two cheering fans at a tennis match try to contain their excitement, but their enthusiasm becomes contagious. As other fans in the stands join in cheering and chanting, soccer-style, until a ball boy makes a smart catch and the stands explode in cheers.

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