TVB reports first-half results

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Advertiser spending on local TV rose 4.8% while spot TV gained 2.1% in 1997's first half over the year-ago period, the Television Bureau of Advertising reported. Ad spending in syndicated TV was up 3.7%; network TV posted a 6.8% gain. Total broadcast TV revenues increased 5.1% for the period.

Copyright September 1997, Crain Communications Inc.

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