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A new campaign for HP Bulmer's Strongbow Cider sets a Namibian desert scene to a hard rock soundtrack, and its shot of a writhing black snake blends into a scene of bubbles slithering through a pint of Strongbow.

Agency: J. Walter Thompson Co., London

Director: Tarsem

Creative director: Jaspar Shelbourne

Art director: Simon Brotherstone

Copywriter: Bruce Menzie

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