U.S. Agency Brands ranked by gross income (chart) 100 Leading Media Companies (chart) Top 100 Magazines by gross revenue (chart) Top research companies by U.S. research revenues (chart) Total measured U.S. ad spending by category & media (chart) ALL INDUSTRY DATA SUBJECT TO CHANGE

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Published rankings are a narrow band on the geologic time line, a swirl of spinoffs, buyouts and consolidations making rankings moving targets.

The annual listings compiled by Advertising Age, like others, bear the marks of change, none more so than the Top 100 Media Companies. Spurring a churn in the 1995 ranking is Forstmann Little & Co.'s buy of No. 26 Ziff Communications magazines late in 1994, after the charts were prepared.

Also, German publisher Bertelsmann AG has bought its way onto the media chart with the recent acquisition of family magazines from New York Times Co. next listing of media companies also won't include No. 68 TeleCable Corp., purchased by No. 3 Tele-Communications Inc., and No. 83 Great American Communications Corp. (now called Citicasters), which sold four network affiliates to No. 72 New World Communications Group.

Paramount Communications, No. 61, will exit the chart now that it's part of Viacom, as will No. 54 Crown Media, whose cable properties are being split between Charter Communications and Marcus Cable Partners. Continental Cablevision, No. 19, is acquiring cable units of No. 31 Providence Journal Co., but PJC's remaining revenue stream should keep it on the list.

American Publishing Co. will replace its former parent, Toronto-based Hollinger Inc., in the 1995 ranking.

Among the Top 200 U.S. ad agency brands, No. 31 Ammirati & Puris was purchased by Interpublic Group of Cos. and merged with IPG's No. 11 Lintas New York, to become Ammirati & Puris/Lintas. Griffin Bacal, No. 67, was bought by Omnicom Group's DDB Needham Worldwide.

New names to appear on the 1995 Agency Report will be Bates Worldwide, a recasting of last year's No. 14 Backer Spielvogel Bates Worldwide; N W Ayer & Partners, a renaming of last year's No. 19 N W Ayer; and Goodby, Silverstein & Partners, the new version of No. 60 Goodby, Berlin & Silverstein.

R.H. Macy & Co., No. 43 among the 1994 100 Leading National Advertisers, has been absorbed by No. 56 Federated Department Stores. Viacom will make the list by buying No. 66 Paramount Communications.

Reckitt & Colman will enter the 100 Leaders chart by virtue of its acquisition of the consumer brands of the former L&F division of No. 19 Eastman Kodak Co.

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