UDV dumps Lowe, adds to JWT

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Diageo's United Distillers & Vintners, London, consolidated global creative duties on Baileys Original Irish Cream, Malibu spirits and Smirnoff vodka at J. Walter Thompson Co., to be handled out of New York and London. UDV dropped Lowe Group from its global roster, saying in a statement it was "entirely satisfied with Lowe's performance but believes that two agencies are more appropriate" for the business. UDV has now consolidated from more than 100 separate agency relationships down to two on its major international brands. The other agency is Leo Burnett Co. Total UDV billings for JWT worldwide now stand at about $200 million.

Copyright April 1999, Crain Communications Inc.

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