Unilever assigns global creative for sauces, dressings

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Unilever, following its acquisition last year of Bestfoods, assigned three agencies global creative duties on its sauces and dressings brands after a review, sources close to the decision confirmed. WPP Group's J. Walter Thompson and Omnicom Group's DDB Worldwide will split savory brands, including Knorrs, on a regional basis, with JWT leading the $100 million business in Northern Europe, Latin America and Asia-Pacific, and DDB carrying the $80 million portion in North America, U.K., France, the Middle East, southern Europe and Africa. Lowe Lintas & Partners Worldwide, a division of the Interpublic Group of Companies, will handle the $70 million dressings business, including the Hellmann's brand, worldwide. Other contenders that did not win assignments were Omnicom's BBDO Worldwide and WPP's Ogilvy & Mather Worldwide. The decision was originally reported Feb. 14 in the U.K. trade press.

Copyright February 2001, Crain Communications Inc.

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