Indonesia's No. 1 agency, according to Ad Age figures, JWT-AdForce is running newspaper, magazine, radio and TV ads featuring seven top Indonesian woman celebrities. Outdoor boards for the contest have also been erected near several major intersections.
Readers and TV audiences are asked to vote for their favorite by writing down one name on a Lux wrapper.
This is the first time that such a unique media campaign has ever beenconducted in the country.
Copyright September 1999, Crain Communications Inc.