Unilever creates big U.S. unit

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Unilever is reorganizing its U.S. home and personal care businesses into Unilever Home & Personal Care USA, which combines Chesebrough-Pond's, Helene Curtis, and Lever Brothers. The company said the changes will not impact its agency lineup, which includes DDB Needham, Chicago; J. Walter Thompson USA, Ogilvy & Mather, and Ammirati Puris Lintas, all New York.

Copyright September 1997, Crain Communications Inc.

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