Unilever launches detergent tablets

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Unilever said its Lever Bros. unit will launch Persil tablets, a laundry detergent in tablet form, in the U.K. next month in the opening step of a broad European introduction for the product. Unilever said the tablet product is the biggest innovation in laundry detergents in more than a decade. The U.K. launch is backed by a "significant" TV, poster, print and in-store campaign through J. Walter Thompson Co.

Copyright April 1998, Crain Communications Inc.

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