Unilever moves Mentadent to Ogilvy

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Unilever shifted its Mentadent dental-care account to Ogilvy & Mather Worldwide, New York, from Lowe Lintas & Partners Worldwide due to a conflict within the recently merged agency. The pre-merger Ammirati Puris Lintas had handled Mentadent, while the pre-merger Lowe & Partners/SMS handled Gillette Co.'s Oral B brand.

Copyright April 2000, Crain Communications Inc.

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