Unilever puts $515 million media review on hold

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Unilever, New York, postponed its $515 million U.S. media review, said executives close to the situation. Presentations set for this week have been pushed back until after the upfront selling period. Participants include WPP Group's Mindshare, Interpublic Group of Cos.' Western Initiative Media Worldwide and Omnicom Group's Optimum Media Direction. The incumbent is Botway Group; Western signed a letter of intent to buy that shop this year. Unilever is said to be hesitating because Mindshare is new to the U.S. and Western hasn't had time to absorb Botway. The review should resume next summer.

Copyright December 1999, Crain Communications Inc.

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