Unilever readies review for interactive media shop

Published on .

Unilever plans to announce the week of Sept. 4 it has launched a review for its first North American interactive media buying agency of record. The agency will handle allocation of spending among Unilever's existing interactive partners--America Online, MSN and iVillage--as well as media buys outside those relationships. Spending and contenders weren't available.

Copyright September 2000, Crain Communications Inc.

Most Popular
In this article: