Unilever restructured

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Unilever, as expected, has reorganized, creating a seven-man executive committee to be headed by incoming Unilever PLC Chairman Niall Fitzgerald and Unilever NV Chairman Morris Tabaksblat, effective Sept. 1, and abolishing the Special Committee. Additionally, Unilever's worldwide operations, effective next January, will be separated into 14 regional and category business groups, each headed by a president, which should help the company more clearly focus on emerging markets while more closely aligning European and North American efforts. A spokesman said Unilever, which spends $5.6 billion annually on advertising, has made no decision as to whether agency assignments will be realigned according to product category. A decision on the Ragu Foods business, which went into review prior to the reorganization, is expected in two weeks with incumbent J. Walter Thompson USA, Ammirati Puris Lintas and Ogilvy & Mather, all New York, contending. McCann-Erickson is Unilever's other core worldwide agency though Unilever also uses agencies such as BBDO Worldwide on a limited basis.

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