Published on .

(April 27, 2001) -- Unilever is expected to announce early next week a new agency compensation system based on brand performance. The new system, likely to vary country by country and be phased in over coming months until taking full effect next year, replaces one that combined media commissions of 11.5% to 13% with performance-based incentives.

The system should "promote media neutrality," a spokesman said, and jibe with the company's increasingly varied marketing plans. The move comes after Unilever announced today it will reduce 8,000 jobs, in addition to the 25,000 originally planned, as part of the consolidation of its Bestfoods acquisition. The consolidation means an unspecified reduction in the marketing staff, affecting both former Bestfoods and Unilever employees, in Unilever's New Jersey headquarters. -- Jack Neff

Copyright April 2001, Crain Communications Inc.

Most Popular
In this article: