Unilever Ups Rangaiah to Lead Global Communications Planning

Di Como, Master Also Promoted to Fill Media Posts

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BATAVIA, Ohio (AdAge.com) -- Unilever has filled gaps atop its North American and global media operations following the promotion of Laura Klauberg to head global media for the company earlier this year -- and in the process rewarding executives who've played key roles in the marketer's spate of advertising honors in recent years.
Babs Rangaiah
Babs Rangaiah Credit: Rohanna Mertens

Babs Rangaiah, who had been director-360 planning for the U.S., will follow Ms. Klauberg, VP-global media, to London as director-global communications planning. Luis Di Como, who had held the global planning post, will assume Ms. Klauberg's former duties as VP-media for the Americas region. And Rob Master, currently director-brand building for Unilever's skin care in North America, will become director of media for North America.

$4.5 billion spend globally
Unilever is the world's second-largest advertiser, with 2006 measured spending of $4.5 billion globally and $848 million in the U.S., according to TNS Media Intelligence.

Mr. Rangaiah, who's been responsible for putting together a slew of deals in digital media and branded content for Dove, Axe, Degree and others in recent years in the U.S., will lead Unilever's team of global planners and digital specialists in its integrated brand-communications efforts, Ms. Klauberg said in an e-mail obtained by Advertising Age.

"I would like to thank Babs for his many contributions to the U.S. business," she said, "specifically for driving much of the innovative work done over the past several years."

Mr. Master, she said, "will be responsible for crafting our overall media strategy and implementation for the North American businesses."

Dove's 'Evolution'
Mr. Master had been part of the team responsible for the Dove "Evolution" viral and other Dove digital efforts that have won top creative and media planning honors in the U.S. and globally in the past year.

A spokeswoman for Unilever declined to comment beyond verifying the memo.
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