Unisys chooses Grey for $50 mil business

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Unisys Corp. named Grey Worldwide, New York, to handle creative services and MediaCom as media agency of record for its estimated $30 million to $50 million account. Unisys, which specializes in information services and technology, is planning a business-to-business advertising campaign for early 2001. Leo Burnett USA, Chicago, and McCann-Erickson Worldwide, New York, were also finalists in the review. Incumbent Bozell, New York, did not participate. Unisys parted with Bozell earlier this year over a conflict at Bozell sibling shop FCB Worldwide, which handles Compaq Computer.

Copyright September 2000, Crain Communications Inc.

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