United marketing boss Coltman exits as new CEO shuffles top jobs

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United Airlines said Senior VP-Marketing David A. Coltman is leaving the company. Mr. Coltman, who held that post since 1995, was a key player in the review that unseated Leo Burnett USA, Chicago, as United's longtime agency in 1996 and brought in Fallon McElligott, Minneapolis, and Y&R Advertising, New York, and United's current "Rising" campaign as the successor to Burnett's "Friendly skies."

Mr. Coltman's exit was part of a wide-ranging top management change announced by United as James E. Goodwin prepares to move up to chairman-CEO July 13 from president-chief operating officer, succeeding Gerald Greenwald in the top spot.

United said in a statement that Mr. Coltman had "decided to leave and return to the United Kingdom at the end of this year."

Succeeding Mr. Goodwin as president is Rono J. Dutta, 47, who assumes responsibility for all aspects of United that deal directly with the customer, such as marketing and the carrier's alliances and code-share agreements.

Succeeding Mr. Coltman as senior VP-marketing is Graham Atkinson, 48. He was previously VP-Atlantic Division at United. John D. Kiker, 39, becomes VP-advertising and communications, adding worldwide advertising and promotion duties to his current corporate communications responsibilities. He will continue to work directly with Mr. Goodwin on certain corporate communications issues, United said.

Andrew P. Studdert was named exec VP-chief operating officer.

The airline described the management shake-up as a way to focus on customer and employee satisfaction as well as better profitability and operating performance.

Copyright June 1999, Crain Communications Inc.

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