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In a major thrust into the Far East, London-based United Newspapers will announce a new Asian division to extend its franchises in trade publications and trade shows to that region.

The Asian unit, which is expected to be announced by month's end, will be headed by Marshall Freeman, president-ceo of United Newspapers' San Francisco-based U.S. subsidiary, Miller Freeman.

In addition, Miller Freeman, a $200 million-plus publishing and trade show company with two major acquisitions in 13 months, has reorganized to position itself for aggressive growth in the Americas.

Mr. Freeman told Ad Age the new Asian operations will be "extensions of the types of businesses that we are involved in [in] magazine publishing and trade shows in the United States and the United Kingdom. There will be some acquisitions and some start-ups."

The new Asian venture will operate in several countries. While Mr. Freeman offered no specifics, others at the company said he has been spending time in Hong Kong and Singapore. United Newspapers owns a 49% interest in Singapore-based Asian Business Press.

Related in part to Mr. Freeman's new responsibilities, Miller Freeman last month reorganized its U.S. management team.

"This is the structure designed for growth," said Donald Pazour, 40, who will continue to oversee the company's 17 technology titles, including Dr. Dobb's Journal.

Mr. Pazour was promoted to senior VP from VP and is responsible for San Francisco-based operations. He will also oversee divisions for medical, processing and music publications, including Guitar Player.

Senior VP Thomas L. Kemp, 42, moves to exec VP-chief operating officer, the latter title relinquished by Mr. Freeman, and 11 group publishers got new VP titles.

Mr. Kemp identified target markets as technology (software, networking and databases), travel, financial services, sports and special interest consumer publications.

"We're not just publishing magazines," Mr. Kemp said, "but provide any marketing or information services that are needed, whether they are newsletters, conferences, trade shows, mar ket research reports, fax news letters or wire services."

A 19-year Miller Freeman ex ecutive, Mr. Kemp will oversee day-to-day operations of all U.S. activities, which have about 1,250 employees and more than $200 million in 1993 revenues. He will also continue to run divisions for publications covering travel, including Corporate Travel; sports, including Sporting Goods Business; and financial, jewelry and real estate.

Mr. Freeman will remain president-ceo and continue as a board member of parent United Newspapers.

On Jan. 1, Miller Freeman completed its purchase of Tour & Travel News, Business Travel News, Travel Counselor and Tour & Travel Marketplace from CMP Publications. That came just a year after it bought M&T Publishing's four technology publications from Markt & Technik of Germany. It now publishes 53 magazines, and runs 30 trade shows and expositions.

An expanded travel division, headed by new VP Howard Neibart, 58, will coordinate activities with various travel publications owned by United Newspapers in Europe and the U.K.M

Joe Mandese coordinates MediaWorks.

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