Unplugging consumers' Web access a Net loss

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Net withdrawal can be a horrible thing, so traumatic that consumers have placed a $75,800 price tag on having to live without the Internet for six months. Market researcher NetSmart America asked 1,600 consumers who spend at least an hour online every week how much they would demand to give up the Internet for half a year. Some 11% said they'd want at least $250,000; 9% said they'd wouldn't give it up at any price. One respondent said "losing six months online is like losing six years in the real world." The phone survey had a 43% response rate.

Copyright June 1999, Crain Communications Inc.

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