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You don't need a cummerbund, wear a sacroiliac belt. "I think it's a great idea," says Fallon McElligott's Luke Sullivan, one of the judges at the Creative Club of Atlanta's new Golden Spine Awards. "I've always thought account people should have a book. You know, one that says this is the stuff I've been involved with." Anybody can sell bad work, he adds. "It's about as hard as selling a joint at Woodstock." The real accomplishment comes in selling risky work.

So to acknowledge this, the CCA recently announced that they're going to present an award to the account people in the Southeast who stand up for great work. Over 25 AEs were nominated for the honor, which is based on criteria that includes their ability to recognize the good stuff when they see it; a fearless ability to sell and protect it; a passion for the creative process; a reputation for being respected by both creatives and clients alike; and a history of being associated with strong creative.

The nominations took the form of written or audio/visual presentations (including work) that could run no more than 10 minutes, and were evaluated by Sullivan along with Tom Monahan, formerly of Leonard Monahan, Kirk Souder of Ground Zero and Jelly Helm of The Martin Agency. The award will be presented at a luncheon on June 26th. Creatives honoring AEs is not without precedent, by the way-the San Francisco Show used to present an annual Don Ashley Award, named for the late co-founder of Mandelbaum Mooney Ashley, to a local account exec most associated with good work. Sadly, the award has gone the way of its namesake and his former agency.

Another new show is aimed more at clients than at the agency community. Called the International Advertising Festival of Tourism & Leisure, it's based in London and has issued its first call for entries (deadline is July 31). Founded by Neeraj Nayar, who previously was one of the top managers at the Cannes International Advertising Festival, the show will take place in late September in Dubrovnik, that playground on the Adriatic. The competition is limited to 10 categories that all relate to travel and leisure, and it will be judged by a jury consisting of travel industry marketing directors, agency creatives and travel editors. For more information, contact Nayar at 011/44/171-306-3242.

Little Caesar meets King Arthur. Butler, Shine & Stern, Sausalito, Calif., takes a cue from Cliff Freeman and goes insane in a new TV campaign for Roundtable Pizza, wryly tagged, "The last honest pizza," and directed by Peter Darley Miller of Stiefel & Co. Running predominantly in the Northwest, the spots feature a guy named Bill, Roundtable's friendly spokesman. In one spot Bill shares with us the variety of delivery techniques Roundtable has put to the test, including the use of a mailbox, a delivery boy in a garlic clove suit, and a catapult. Another spot features Rutabaga Boy doing a Bigfoot routine in the woods, and the third stars Kahuna Pete in a Hawaii Five-O takeoff; these nutty characters introduce the company's latest gourmet inventions. "Why?" asks agency CD Mike Shine. " 'Cause they're not on the pizza." Additional credits to art director/CD John Butler, art director Pat Plutschow, writer Ryan Ebner and producer Adrienne Cummins.

This is not a good car for holding McDonald's coffee between your legs. A print campaign for Jensen car stereo systems, from Hoffman York, Milwaukee, cuts through the clutter with severe jiggle. Tagged, "Whattyadeaf?" the ads conduct a whirlwind tour of U.S. cities, including this stopover in San Francisco and another in Miami Beach, where bikini babes illustrate the Jensen super-bass with bouncing body parts. Credits to CD/writer David Hanneken, art director Scott Lawson and photographer Ken Reid.

Where the hell's Smokey the Bear when you need him? Themed "Capitalize on chaos," a new Hewlett-Packard print campaign, from Saatchi & Saatchi/San Francisco, is "promoting computer systems organizations and HP's positioning on the Internet," explains agency CD/art director Mike Mazza. "Instead of merely managing chaos, why not capitalize on it?" opens the copy. Indeed, but considering the size of the conflagration, couldn't we roast a frank? Additional credits to CD/writer Steve Silver, writer Tom Bagot and art director Joe Kayser.

But a pound of chicken is one-tenth the price. BVK/McDonald, Milwaukee, has new POP ads for a local gourmet grocery, V. Richards, and the store's latest specialty item, gator meat. The shop, which specializes in exotica like ostrich medallions and caperberries, asked the agency to promote what copywriter Pete Kellen says "tastes just like chicken." Other ads read, "He'd eat you if he had the chance," and, "He doesn't look so scary when he's on a kaiser roll." Additional credits to CD Gary Mueller, art director Scott Krahn and illustrator

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