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This recent print from Fallon McElligott for BMW's manual transmissions "appeals to something very visceral," says art director Tom Lichtenheld. The aim is to attract all driving enthusiasts with a "clean and fun" proposition, and the ad is running in both automotive and lifestyle magazines. And the traditional BMW tag has gone into overdrive: "The Ultimate Driving Machine. It's far more than a slogan." Additional credits to creative directors Bruce Bildsten
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