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Intestinal attitude. Crispin Porter & Bogusky, Miami, is back again with another warped campaign for Shimano bicycle parts, and, yup, they're still talking to that target audience that just hates advertising, on behalf of a client who lets them do, well, just about anything. Hence the new "Pure guts" theme. "How many clients you know would allow vultures to eat their product?" challenges writer Scott Linnen. In addition to the vulture (which are more like "Labrador retrievers with wings," says art director Markham Cronin) execution, the idea that Shimano parts are not just components but rather the guts of your bike is illustrated in an alien autopsy (mimicking the Area 51 legend and shot in a real morgue) and a row of formaldehyde-preserved, uh, guts. One jar keeps some Shimano gear fresh. Additional credits to CD Alex Bogusky, AD Tony Calcao and photographer Chip Simons.

Feed the greed. New from Batey Ads, Singapore: Four great new ways to spend lavishly and have Visa pay for it! Targeting Thailand and the Asia-Pacific region is a Visa Gold print campaign themed, "He who has the gold makes the rules," which depicts ridiculous things one can do with one's money. Aiming to attract a younger clientele and taking note of the contemporary moneyed personality, the posters juxtapose the commonplace with the luxurious-executions include a bottle of fine wine drunk through a straw; a hot dog with caviar relish; and a couple of diapered pigeons looming over some classic cars. Agency credits to CD/art director Antony Redman and writers Kash Sree, Andy Fackrell, Mark Ringer and Scott Lambert.

Teetotal and sympathy. The "proper sendoff" in the poster seen above for First Night, a nationwide arts festival of sorts, takes place on New Year's Eve and does not include alcohol. While this may be a hopelessly oxymoronic notion, it's at least nice to look at, thanks to St. Louis agency/design firm Core, which provided several local executions. First Night aims to promote the attendance of a younger market that lacks enthusiasm for a dry and enriching New Year's Eve.

Yes, it's the New Year's alternative for those not interested in a night of decadence, debauchery and intense preparations for a nasty hangover. "All people really think about on New Year's is getting blasted," says Core art director Eric Tilford, adding that this campaign is about "remembering the accomplishments of the past year, and that New Year's is about starting over." Another poster, with a grungier look about it, tells us, "If soap and laundry detergent can be made new and improved each year, then certainly you can too." Sure. Additional credits to writer Todd Mitchell, art director Mark Arnold, photographer Michael Eastman and fine artist Tony Gaddis.

Sly wattage. The emphasis is on the emotional power of light in a new Sylvania campaign from Mullen that promises, among other things, ambience beyond one's wildest dreams. Explains writer Michael Hart, "People turn to their homes as a haven of self-expression, and we're looking to remind them of the importance of light's role in their lives." Other headlines read, "You have the power over your emotions. In fact, there's a switch," and "Every light uses energy. The good ones give it back to the room." Additional credits to CDs Greg Bokor and Jim Garaventi, AD Chris Lange and photographers Bruce Wolf, John Holt and

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