The latest from BBDO/New York for Pepsi's extreme dream drink is directed by Kinka Usher of House of Usher, with super-smooth chop socky editing by John Murray at Nomad, Santa Monica, which makes this spot more fun than snowboarding naked in subzero weather. Duuuuuuuuuuude!
Agency credits to CD Michael Patti, AD Doris Cassar and writer Bill Bruce. Additional post credits to Alan Barnett and Rudy Hassan, visual effects supervisors, and Phil Brennan, Chris Stevens and Michelle Stienau, visual effects artists, at Sight Effects, L.A. Music by John Powell at Cyberia, Santa Monica.
Slammin' the Dhu. Hey, didn't Romeo say something like this when he drank that poison, something about bitter conduct and unsavory guides? The Voices of Concern, "a group of people who find evil in everything," explains Deutsch, New York, art director Paul Meany, are an imaginary protest group who are selling Loch Dhu black whisky by making it taboo and emphasizing its unusual color. Needless to say, a few members of the Metro Chicago-area intelligentsia, where these prints ran in local alternative newspapers and as snipes, called to join up.
The low production budget worked in the creatives' favor, says Meany, as they fought the urge to make the ads look good. Other headlines: "We will not be forced to live in this glass prison"; "We are making public your plan to water the seedlings in the fallow fields of our souls"; and "They want you to enjoy their demon saliva." Credit also CD Greg DiNoto and writer Lynn Branecky.
Extrasensory conception. There's a "ritual involved in consumption, from the way one orders it, to the sound of the tap, to the process of pulling the pint itself," says Weiss Whitten Stagliano, New York, creative director Marty Weiss, hence a new :30 for Guinness tagged, "Why man was given five senses." There's a heightened reality in this spot, directed by Malcolm Venville (who also photographed Frank Budgen for this month's cover) via Propaganda Films, New York, from the emotionally illustrative extreme closeups to the erratic and dark sound design, all magnifying the visceral and sensual.
Marking the first time Guinness has done TV in the States, the spot follows in color and design the agency's long-running print campaign. Additional credits to co-CD Nat Whitten, art director Todd Gallentine and copywriter Mark Mendelis. Editing by Bruce Ashley at 89 Greene, New York.
Youth Culture Ad Theme of the Month: The mosh pit. When you've got two completely unrelated :30s that toy with the broken-nose, crowd-surfing, hey, watch that elbow sort of scene, you've surely got a dangerous trend on your hands. Team One makes a mosh pit stop for America West Airlines (above left) by way of mocking the free-for-all boarding procedure a particular low-cost airline uses. Producer James Sereno found the mosh footage in a documentary, Another State of Mind, which alternates with titlecards of typical seating cattle calls. Agency credits to CD Mark Monteiro, writer Matthew Bogen, and AD Robert Prins.
The Riester Corp., Phoenix, for the Arizona Department of Health Services, came up with an anti-smoking effort aimed at adolescents wherein a girl causes more damage to her pit slammin' neighbors with her cigarette than she does to her lungs. Professes art director Shawn Eichenauer, "Kids that age pay attention to stuff that's gross, violent or humorous." Burning flesh was never so funny. Additional credits to CD Dave Robb, writer Tom Ortega and director Bob Morrow of Barking Weasel, Los Angeles.
Scrawlin' angel. The photo/illustration artistry of DeLand, Fla.-based Allan Maxwell will be on exhibit at Artopia, New York, Feb. 14 through March 6.
Doctored Dre. Andre Agassi never looked so, well, marvelously hideous as he does in this new spot from Wieden & Kennedy for Nike Tennis. A tongue-waggin' pubescent goon walks up to the counter of a posh department store, requesting "the coolest game you've got" from the oh-so-refined clerk. Virtual Andre is it, and the kid finds himself in a glass-shattering racket war with the king of love himself. Fortifying the realism of the experience, the eerie-looking virtual Agassi congratulates his opponent at the end with by offering, "Nice game. You suck."
"After a million Andre executions, we're groping for a new way" to promote the player as much as the sport, says writer Jaime Barrett. A completely ambiguous depiction of Agassi-neither purely animated nor completely photorealistic-was executed via motion capture at Digital Domain. Credits to W&K CD Larry Frey, producer Colleen Wellman, director Alan Van Rijn at RSA/USA, Digital Domain visual effects supervisor Fred Raimondi, technical director Kent Lidke and CG supervisor Mark Glaser. Edited by Doug Walker at FilmCore; music by Jim Brado at