UPN names top ad sales exec

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Mike Mandelker was named New York-based exec VP-network sales for TV network UPN, Los Angeles. The appointment had been expected. Though UPN has been searching for someone to take its chief advertising sales post all summer, Mr. Mandelker only became the leading candidate for the job last month. That was when, in a major surprise, he left NBC after losing a power struggle to become its head of ad sales. Mr. Mandelker, who had been with NBC since 1984, was most recently senior VP-general manager of eastern sales for the network. At UPN, he succeeds Perri Stein, whose UPN contract expires next month. Ms. Stein has already left the network by mutual consent. Mr. Mandelker will report to Los Angeles-based Dean Valentine, UPN president-CEO.

Copyright September 1998, Crain Communications Inc.

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