UPS Canada delivers new ad campaign

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MISSISSAUGA, Ontario--UPS Canada, based in Mississauga, Ontario, wants businesses in Canada to know it can deliver more than just courier shipments. In a national TV, radio and print campaign, UPS uses 10 TV spots to demonstrate its ability to be innovative, resourceful and in tune with its customers.

In one spot, called "Mission Impossible?", a UPS driver enters the office of "Mimes Inc." and, to his surprise, the office is bare. The UPS driver assesses the situation and begins to "mime" his way through the office, over to the imaginary desk where he delivers the package to his delighted customer.

"While appealing to viewers' desire to be entertained, we demonstrate UPS' capabilities and resourcefulness in a playful and metaphoric way," says Bill Durnan, president and CEO of Ammirati Puris Lintas, the Toronto agency that created the campaign.

Copyright March 1999, Crain Communications Inc.

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