UPS to paint URL on delivery trucks

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Beginning Monday, United Parcel Service is placing its Internet address on all of its package vehicles in the United States, with more than 65,000 vehicles slated to carry the company's URL. As part of its site, UPS offers a drop-off locator service, which provides an Internet-based directory of nearly 50,000 UPS package and letter drop-off locations in the United States, Canada, Puerto Rico and the Virgin Islands. The UPS Web site also enables users to track packages, calculate and compare shipping costs, determine transit times, download rate charts, download tracking or calculation software, obtain service and company information and send inquiries or messages to UPS.

"The UPS package car is the most high-profile symbol of the company, and provides an impactful, far-reaching way to generate awareness of our fastest-growing customer contact point on the Web," said Peter Fredo, VP-advertising and public relations at UPS.

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