UpsideToday (www.UpsideToday.com), a news site that reports on technology and finance, named Seidel O'Neil & Partners, San Francisco, to build the company's brand platform, which will shape all of UpsideToday's communications. The agency is also being considered to handle advertising for UpsideToday once the strategic brand work has been completed. No budget was disclosed. Seidel O'Neil & Partners has handled miscellaneous projects for Upside.
Copyright December 2000, Crain Communications Inc.