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If less is more, then an unusually engrossing newspaper campaign for Continental Airlines from Dallas-based The Richards Group is surely the exception to the rule. Illustrated by Dallas' Jack Unruh, the ads seek to convey Continental's bounteous nonstop service out of New York and Houston with fun panoramas in which the word "more" is sculpted from the cityscape itself, while the spread is jammed with more quirky characters, dialogue and icons than a page from "Where's Waldo?"

Credits go to creative director/copywriter Todd Tilford, creative director Grant Richards and art director/designer Brian Boyd of RBMM, the agency's design unit.

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