Uretsky Appel BRADY'S BUNCH

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Samuel J. Uretsky joined Ad Age as director of marketing and communications. He'd had his own marketing and promotion firm but earlier was director of creative services for Murdoch Magazines while working simultaneously as marketing director of New York magazine.

HBO is apparently delighted with and taking out ads to trumpet "Hardcore TV," its midnight Friday comedy show hosted by Dave Konig. And despite the title, it's innocently risque, anything but hardcore. Just getting the laughs and an audience.

Just got Randall Rothenberg's book, "Where the Suckers Moon," all about advertising (he was briefly ad columnist for The New York Times), and specifically the Subaru account. Knopf's the publisher. One blurb calls it "the best book about advertising I have ever read." So there.

Publisher Martin Singerman tells me that first day the New York Post dropped from half a buck to a quarter on city newsstands sales were up 30%-plus, about 60,000 copies.

Bob Altman's comedy on fashion, "Pret-A-Porter," premieres Dec. 12 in New York. A benefit for Rivington House, an AIDS facility.

American Photo, a Hachette Filipacchi magazine, closes the year up 33% over 1993 in "non-endemic business." And I certainly hope it isn't contagious.

Paul Mueller, the newspaper rep, and Joe Goldstein, legendary PR man, both inform me that before Davey O'Brien joined the FBI he played two years of pro ball with the Eagles.

Susan Lucci's a beautiful woman and spokesperson for Ford dealers but don't let her wear a flared miniskirt (the bright red one in current commercials). Makes her legs look Nancy Rea-gan-skinny.

Love the new Marine Corps commercial with the vintage sepia photos.

Tom Cooke moves up to publisher of both Managed Healthcare and Pharmacare Economics, a couple of Advanstar Communications magazines.

Traditional Home will be celebrating the holidays, up nearly 32% in ad pages for the year vs. '93.

Working Mother says the deadline for entries is Dec. 15 for its second annual "Mothering That Works" Awards, recognizing professionals who juggle work and family. Contact Diane Morancie of Lang Communications at (212) 551-9375 for info and entry.

Communications Week has a new director of marketing, Shelley Hopkins.

At Popular Science Richard Stepler, exec editor, was promoted to editor.

Jan Reid joined Texas Monthly as a senior editor. He's an expert on "redneck rock."

Paula Wright moved to Black Enterprise mag to sell ads in the beverage & tobacco and travel & tourism categories. She'd been with the Los Angeles Times as an account exec.

Here's a new one on me. Victoria, the Hearst mag, just named Madeleine L'Engle its 1995 writer in residence. She'll do five pieces. And she's actually the second writer in such a role at Victoria, Susan Minot having been "in residence" in 1993. The magazine biz is getting to sound like bloody Oxford!

Promotions at GQ: David Granger to exec editor and David Kamp to assistant M.E.

Steve Aster joined Business Week from Gruner & Jahr, coming aboard as director of circulation marketing and sales.

Triple-threat! Marcia Appel is publisher of the music mag Request and does the PR for the Musicland-Sam Goody retail chain. Now she's won a Miller Lite Women's Sports Journalism Award for her baseball commentary in the Minnesota Women's Press.

Scott E. Ackerman joined Yachting mag as special events/marketing coordinator.

Peartrees, the Buzzy O'Keeffe bar on Manhattan's East Side that was long an official watering hole of the singles scene, celebrates the 25th anniversary of its opening this Saturday at Buzzy's The Water Club.

Bob Davidowitz upped to ad director of both Soap Opera Digest and Soap Opera Weekly.

Temple U. saluted FamilyFun as best new magazine introduced in the last five years.

The New York Times reported in its new patents column that two scientists have developed, for diaper-testing purposes, "synthetic feces."

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