USPS promotes mail to marketers

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The U.S. Postal Service next week launches an estimated $2 million print campaign from Wunderman Cato Johnson, New York, promoting direct mail's efficacy for major marketers next week, with ads running in The Wall Street Journal, New York Times, Forbes, Business Week and trade publications..

The campaign encourages marketers to consider direct mail, a $15 billion business for the USPS, as an alternative to more traditional media. "Direct mail delivers" is the tagline.

"Research indicates that 46% of the people who watch TV ignore the commercials," reads one ad.

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