Valentines bloom online

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Flush from the success of a booming holiday retail season, Web marketers and media sites are busy rolling out Valentine's Day promotions, partnerships and electronic commerce efforts.The 1998 online holiday shopping season brought in roughly $2.3 billion in revenue, according to Jupiter Communications, and Web merchants are pursuing new opportunities tied to seasonal events, from content branding to shopping promotions to new advertising programs.

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Copyright February 1999, Crain Communications Inc.

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