Performance-based online advertising provider ValueClick, Westlake, Calif., acquired Click Agents.com, another provider of performance-based online advertising solutions, further extending ValueClick's position in the pay-for-results advertising space. As part of the deal, Click Agents will receive 5.3 million shares of ValueClick stock. The acquisition, which is intended to be a pooling of interests, is expected to approximately double ValueClick's domestic business, adding approximately $14 million in revenue and approximately $4 million in operating profit to ValueClick's 2000 results. For the immediate future, both brands will continue to be supported, while the main focus will be to leverage the best of the two technologies and networks.

Copyright November 2000, Crain Communications Inc.