Valvoline breaks SynPower ads

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Valvoline Co., Lexington, Ky., launches a new $10 million campaign tonight for its SynPower Performance auto chemical products with animated TV spots on broadcast and cable network TV. Lois/EJL, Chicago, handles. The TV spots will run frequently on cable motorsports through September and ABC college football in mid-August. Spot radio and local print, airing through July, support.

Copyright May 1998, Crain Communications Inc.

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