Viant Corp. breaks first ad effort

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Viant Corp., an e-commerce and Web site development company, broke its first brand advertising effort under the theme, "Is 'big' big enough?" in full-page ads running this week in The Wall Street Journal and Financial Times; additional print and online ads will run throughout the summer. The campaign copy challenges digital economy executives to challenge pre-existing business assumptions everyday. Duffy, New York, handles.

Copyright May 2000, Crain Communications Inc.

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