VIDEO: Online Ad Spending Less Vulnerable to Recession

And Four Other Digital Stories of the Week With Abbey Klaassen

By Published on .

NEW YORK ( -- Online advertising is likely to be less vulnerable to the feared recession than traditional advertising, says Ad Age Digital Editor Abbey Klaassen in this video report. Many analysts now agree that when marketing budgets come under pressure in a stressed economy, those sectors that can best document their connection to ROI, such as search-engine advertising, are far more attractive to corporate chiefs than other kinds of less-trackable traditional advertising. Also in this report: holding companies' latest digital shop acquisitions, the rich launch of Halo 3, and AdBlock Plus, the new software that can block every kind of ad on a web page.

Advertising Age Embedded Player
Most Popular
In this article: