VIDEO REPORT: Deprived of TV and Out on the Net

Matthew Creamer Experiment Underscores Future Importance of Video Search

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NEW YORK ( -- A week ago, Ad Age editor at large Matthew Creamer pulled the plug on his home TV and turned to the internet in an attempt to accomplish all his normal TV watching via digital sources. The experiment, which provided new insights into the rapidly changing media landscape, also underscored the future importance and value of video-search utilities. In this six-minute video interview, Mr. Creamer discusses his seven days of boob-tube deprivation and OtherTube substitution efforts and his conclusion that, ultimately, the most successful video-search utility is likely to become a bigger media player than Google or even the network TV business as it exists today.

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