VIDEO: 'Rescue Me' Losing Steam for Media Buyers

A Media Review for Media People

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NEW YORK ( -- Media buyers are shaking their heads over the sinking fortunes of FX's "Rescue Me," a show originally anchored in the emotional high voltage of New York firehouse life after 9/11. The initial season of the Denis Leary drama was nothing less than riveting, but now, in its fourth season, that power has drained away into a muddle of silly skits and implausible plot lines, says Ad Age television editor Brian Steinberg. Audience ratings are dropping off as well, with Nielsen Media Research reporting that show viewership has declined noticeably from the same period last year.

Also see the related print story Does 'Rescue Me' Need Some Rescuing?.

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