Videogame ads' violence blasted

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The Senate Commerce Committee today held a hearing on kids and violence, and senators--while ripping movies, videogames and music--used the hearing to call on the media to do a much better job of screening ads in children's programming and magazines. Sen. Sam Brownback (R., Kan.) said some violent videogames were being advertised in Sports Illustrated for Kids. Sen. Orrin Hatch (R., Utah) contended "some marketers are marketing ultraviolent games . . . through lurid ads aimed directly at children." Sen. Olympia Snowe (R., Maine) said the games and movies have the effect of "desensitizing" children to violence.

Copyright May 1999, Crain Communications Inc.

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