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European Cost of Cost of Target

launch hardware software age Agency Ad

Product Date Technology in Europe in Europe group for launch budget

Sony PlayStation Sept. 32-bit CD $480 $61-$70 16-21 Simons, Palmer $48 million

Nintendo Ultra April รพ1996 64-bit cartridge $400 $32-$96 15+ J. Walter Thompson Not available

Sega Saturn July 32-bit CD $638* $62-$78 18-25 McCann-Erickson $22 million

*Includes one piece of game software. Source: ????

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