Virgin Cola goes to Ground Zero

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Virgin Cola, London, named Ground Zero, Santa Monica, Calif., to handle its fledgling U.S. ad account. A successful soft drink in the U.K., Virgin entered the U.S. this summer with a test market in Philadelphia. It plans a slow rollout. Initial test-market ads came from Rainey Kelly Campbell Roalfe, London.

Copyright October 1996, Crain Communications Inc.

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