Visa ads invade Europe

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Visa International will begin a new pan-European TV ad campaign from Saatchi & Saatchi Advertising, London, next week. The campaign, which continues to use the themeline, "Visa - making life easier," will break in Cyprus, Greece, Italy, Ireland, Malta, Norway and Sweden on March 25 and in Austria, the Netherlands, Switzerland and South Africa in April and May. Visa describes the campaign as a series of four "slice of life" situations. It features a family of four and a dog and communicates the convenience of paying by Visa. The new ads replace Visa's current pan-European campaign which features a jeweler, restaurant and clowns.

Copyright January 1996 Crain Communications Inc.

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