Visa ties into horse racing

Published on .

Visa USA said it has entered into a partnership with Triple Crown Productions and ABC Sports to sponsor Triple Crown thoroughbred horse racing through 2000. The agreement gives Visa advertising exclusivity in all ABC Sports/Triple Crown telecasts and the right to use ABC Sports and Triple Crown race logos. The card company will get exclusive promotional rights in the payment card category and Visa will become the only card accepted for ticket purchases.

Copyright August 1995 Crain Communications Inc.

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