For visits under 30 days, no visa required.
The headline on the 10-page New Yorker insert says, "Bring Visa to Broadway," and forgetting for a moment that the correct verb is "take," a most observant Bob Mondello takes issue-or brings issue-with the choice of lead photographs. The magnificent theater in the picture, with its gilded boxes and exquisitely brocaded curtain, happens to be off Broadway.
"Way off Broadway," says Mondello, who is a theater and film critic for National Public Radio and others. "I know because it so happens I was just there."
There in Teatro Colon, in Buenos Aires, approximately 5,297 miles and about three long crosstown blocks from anything owned by the Shubert Organization.
Would it have been so difficult for the magazine (which for some reason prepared the ad in-house) to find a stock shot of an actual Broadway theater? Or, heaven forfend, to send a photographer strolling down the street to shoot one?
Visa may indeed be everywhere you want to be, but evidently not where you actually are.
If you don't make it as an art director, you could be GM for the Cubs.
A couple of weeks ago, Chicago PR executive Chuck Werle was reading Advertising Age and of course turned immediately to Ad Review, where he soon was absorbed in a riveting account of a new public service campaign created by Young & Rubicam, New York. It was a 3-star review, making him feel very well-disposed towards Y&R. Then he looked at the opposite page, which sported a frame from the same agency's new spot for Southpaw Light beer. "Just unusual enough to be your usual" is the slogan, and on this point Chuck at least half agrees. It is most unusual, he says, for a brand called Southpaw to show an overflowing mug being hoisted by a right-hander.
And don't even ask about Ex-Lax.
For enlarged-prostate sufferers bothered by frequent nighttime urination, Pfizer U.S. Pharmaceuticals Group has a remedy. It is a drug called doxazosin mesylate, marketed as Cardura, and promoted heavily direct to consumers with an attention-getting 2 3/4-page magazine spread. The opening page features the headline, "Sleep like this," superimposed on a photo of an infant, swaddled in a blanket, in peaceful slumber.
But as Mark A. Doyal of East Lansing, Mich., asks, "Don't babies also tend to suffer from frequent nighttime urination?"
The answer, Mark, is, yes. Yes they do. Babies do urinate in their sleep. Moreover, they tend to do so in situ, not typically having the get up and go to get up and go. So, while it is probably not precisely what agency Cline, Davis & Mann, New York, intends, the message conveyed here seems to be:
Take Cardura. Wet the bed.M