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(May 8, 2001) -- Vodafone Group has named Wieden & Kennedy, Amsterdam, agency of record for an anticipated $75 million global advertising effort.

Vodafone, which has worked with numerous agencies around the world, announced it is moving into the next phase of its brand development toward a "single global Vodafone" brand with an intention of "becoming the world's leading mobile multimedia company."

The company said Wieden's creative will be adapted for markets across Europe by its numerous local shops. Other agencies in the review included incumbent Interpublic Group of Cos.' McCann-Erickson Worldwide, as well as Havas Advertising's WCRS, London (Arnold Worldwide).

The move was a major boost for Wieden, an independent shop based in Portland, Ore., which has been moving to increase the proportion of its overall billings from its overseas offices. -- Alice Z. Cuneo

Copyright May 2001, Crain Communications Inc.

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