Volkswagen debuts 3 TV spots

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Volkswagen of America will launch a trio of new TV commercials the week of Jan. 17 from Arnold Communications, Boston, that tout VW's top awards for most appealing vehicles in a study last year of 88,000 new-vehicle owners. Separately, Lance Jensen, the creative force behind VW's "Drivers wanted" campaign, left Arnold the week of Jan. 3 to launch his own agency, Modernista, in Boston.

Copyright January 2000, Crain Communications Inc.

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